Wednesday, 23 October 2013

COMPANY BEAUTY FORUM EVENT

Last night I attended the Company Beauty Forum, hosted by Company Magazine. I decided since I finally live in London to take full advantage of the events for bloggers around the city! This is my first ever blogger and beauty event so was a great starter! I met up with Sophie from Sophie Said and Thalia from fashiongalaxiesox who were really lovely to let me join them and was great to meet some more bloggers!


As you entered you received champagne on the door and then in the hall was a small selection of brands and demos. Bourjois were doing makeovers and manicures, I had my nails done and to ensure I had time to look at other items I only had a colour painted with the most beautiful greens! Thank you to Sophie too who took this photo for me!




 There was also Lee Stafford doing hair styling, a lashes company that I didn't get time to check out and HD brows being done by iBrowsetc. I really wanted my brows done so I made sure to get a ticket and luckily got my brows done just in time before the Q&A talk. I will be blogging about HD brows soon so will talk about the pencil and results then but I am so pleased with them. I had them threaded and then trimmed (which was a scary thought to begin) and then penciled in and they FINALLY have the arch I've been trying so hard to achieve! I really like the outcome and pencil is really easy to use, so is something I can use without looking like I have caterpillar brows, my absolute pet hate!

I then went to sit down with Sophie and Thalia and listened to the Q&A from a huge panel! Fleur from Fleurdeforce , Lilly from Lilypebbles , members of the Company team, Lisa Potter Dixon from Benefit, Lee Stafford, Rachael Houghton from Bourjois, Nathalie Eleni!

A lot of questions were covered, and a lot of topics that are more often or not answered in #bbloggers chats were covered but I decided to task a question.

I asked "A lot of people can take the idea of freebies as always going to be a good and positive review, how do you avoid that misconception, especially with sponsored posts? "

Fleur responded that theres a trust within your audience and readers and if you break it you lose a lot just over a review, theres almost an unwritten code that its just not going to help yourself in the long term to go about that mentality. She had previously answered a question with if the mentality is to blog for the freebies then you're already in the wrong as its not what blogging is about.  With sponsored posts too, its about choosing brands you already like and trust so you're not obliged to say you like it because you already do like the brand.

I really enjoyed the talk aswell as talking with brand pr after and a great way to network! I didn't know if many bloggers were there but it was open to beauty therapists and makeup artists too so was a wide range! A great way to start Media Planning  and expanding your blog platforms! We left with a goodie bag of course and had a great selection of items within it!

I'm looking forward to attending more events in the near future too!


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