Friday, 15 April 2016

TIPS FOR STARTING A MAKEUP RANGE*

This is contributed content.

The makeup industry is one of the biggest and most successful globally. With women constantly looking for lipsticks, foundation and powders to enhance their look, this is not a surprising fact. In recent years, increasing numbers of independent cosmetics lines have emerged. They have filled a gap in the market and seen great success as a result. So if you think you have what it takes, why not start your own? It’s not as difficult as you may think and it could transform your life. All you need is passion, a good work ethic and an original idea. To get you started on this exciting venture, follow these simple steps.



Choose one product to develop
Choosing one product to begin with will make it easier to remain focused and stop things from becoming overwhelming very quickly. Maybe you are passionate about lipstick or eyeliner. Or maybe you want to create a niche product, such as a foundation that covers tattoos. Is there a product you wish was available that isn't? While you probably have plans for an entire range in your mind, developing one and making it fantastic is a wise move. Plus it will also make the process more enjoyable.

Do your research
Before you start creating your product, you need to do your research. You need to have a clear understanding of just how much this business will cost to set up and run to begin with. Market research, pricing and establishing where you intend to sell your product is also essential. You may want to target teenagers and sell your lip gloss on Instagram. Or you might choose to aim your foundation at older women and sell it in small boutiques and salons. You could gain work experience from one of your favourite beauty brands to gain some insight into selling cosmetics. You can contact or read about makeup brands to find how they got started and apply what they did to your own business. This may seem like a lot or research but it will increase your chances of success no end.

Start creating
This is the most exciting part of the process as it sees your product come to life. Some cosmetics you can make at home in your kitchen using few ingredients. Whereas others you will need to enlist the help of specialised cosmetics manufacturers. Consult with reputable manufacturers to discuss your ideas and how the product will be made. Find out as much as you can about what ingredients will be used to ensure the product suits the ethos you want to create. Once you have had some samples made, whether by yourself or a specialist, ask friends and family to try your product. It may take multiple attempts to get the desired look and feel you want. So don’t be disheartened if it doesn’t work out during the first attempts. Make sure you have enough money to fund this experimentation process before you begin.

By following these steps, your makeup line will be on a much stronger footing. You’ll have the experience, connections and knowledge to proceed and make your line a complete success.


This is contributed content and not written by thebeautytype.com 

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