Blogging has come a long way since when I started. It is now a career option, but it never used to be that way. I had no idea it would be a platform where there were the top dogs, your Zoella’s for example. So here’s what I wish someone had told me when I started blogging. So many new bloggers start with the presumption that it’s easy money and gifting and it quite honestly, bothers me!
Blogging does not equal money.
I’ve been blogging for over seven years, it’s only in the last two years that I’ve made significant money from it. Not enough to live on, but enough to enjoy life. However, I have done a career in journalism and marketing for the last 5 years so it has been helpful to be along side that. In no way do I think you should start blogging for money. Everyone including Zoella, Lily Pebbles, Fleur, you name it, all started for a hobby. The people that most of us look up to in the blogging world began with the hobby in mind, not money. So if you’re starting for the gifts and the money, don’t.
Analytics keep you on track.
Install Google Analytics on your blog from day one. You’ll regret it if you don’t put it up sooner. This helps to give an idea of where your traffic is coming from and what is popular. Number’s are important if you want to connect with people. They’re not that important if you just want to write but if you’re looking to reach a certain demographic, definitely look at what is working. You can look at items to hide your IP address which you can click here to see and this helps you hide your geographic print on your own site. I use analytics to keep an eye on locations and how popular certain posts are.
Don’t beat yourself up if you miss a schedule.
There’s been some weeks where I post every day for a week, other times where I don’t post for a few weeks. It comes in fits and spells and I’m ok with that. It’s so easy to feel like you’ve failed but if you’ve got a good social base, people won’t mind if you don’t post. I like to schedule my old posts out to my twitter so if anyone has missed my last few posts or even older content, at least I’m sharing something.
Photos are the key.
My first few photos used to be in my seriously messy bedroom. The backdrop of my bedsheets have now been replaced with wooden or marble backdrops. Back when I started it was all about point and shoot cameras and using your webcam for a selfie. Now phones have super smart cameras and they’re really advanced. Even a high end camera is only £500 which although is a huge amount of money, is more available than ever before.
Invest in good photos, less is always more and you’ll learn what works as you go! Don’t just follow the crowd, there’s so many generic flat lays these days, find your own style!
What do you wish someone had told you when you started blogging?